Startup Advisory
I turn business cases into investment cases.
Senior support on the business model, growth evidence, capital strategy and decisions behind a credible investment case.
Sharpen the investment case
You have a real business, but the investor story is unclear or the feedback is inconsistent.
- The work
- Pressure-test the market, business model, traction and venture fit. Separate a presentation problem from a business problem.
- What you receive
- An investment-case diagnosis, the key objections and a prioritised plan for the evidence you need next.
Prepare the raise
You are approaching a financing decision and need the strategy, numbers and materials to tell the same story.
- The work
- Connect the round size to milestones and runway, refine the deck and model narrative, and prepare investor targeting and diligence.
- What you receive
- A coherent capital strategy, an investor-facing narrative and a practical preparation roadmap.
Ongoing strategic support
You want an experienced counterpart as growth, capital and investor decisions unfold.
- The work
- Regular founder or leadership-team sessions, challenge on commercial priorities, board preparation and support through investor conversations.
- What you receive
- A clear decision agenda, ongoing review of the investment case and follow-through on agreed priorities.
Scope, deliverables and fees agreed before work begins. Independent advisory does not imply investment access, affiliated-firm endorsement or a guarantee of funding.